BetKing (Kingmakers)
Technology
Kingmakers' Evolution: Crafting a unified gaming empire
Kingmakers (BetKing), is transitioning from a betting to a diversified global gaming company, post-acquisition by a global gaming leader. They want to re-align their brand and restructure the business for growth.
Size: 3,000 square meter
Completion Date: 2024
Scope: New Build + Construction
Insights
Our research showed that Kingmakers was positioned for rebranding to align with global gaming standards and required a sprawling campus that reflects their new image, enhanced efficiency, and fostered dynamic collaboration among influencers, agents, and employees.
Our Solutions
1. Real Estate Consolidation: Leverage Spacefinish's real estate advisory expertise to secure a 6,000 Sqm campus.
2. Interactive Workspace Design: A Campus designed to engage influencers and agents, reinforcing brand identity and fostering loyalty.
3. Construction and Realization: Execution of construction process, ensuring the workspaces and lifestyle amenities align with Kingmakers’ reimagined brand.
Kingmakers' Evolution: Crafting a unified gaming empire
A campus outfitted with cutting-edge facilities, including a recording studio for content creation, a football pitch for engagement and events, and a social bar, establishing a community-focused ecosystem.
"We are pleased with the outcome of our space. The spacefinish team ensured we now have our own corporate campus to enable our growth"
Project Manager, Kingmakers
Results
Strategic Partnerships: 30% boost in influencer collaborations, leveraging the campus’s unique amenities to solidify relationships.
Stakeholder Engagement: A significant surge in agent engagement, attributed to the inclusive and strategically designed environment.
Brand Realignment Strengthened brand perception amongst regulators, investors, and partners, underlining Kingmakers' transition to a mature, multifaceted gaming entity.
